Causes of Homophobia Essay Example | Topics and Well Written Essays - 1250 words

Causes of Homophobia - Essay Example I hope this research will provide insights with regard to the underlying causes of homophobia. Why some people fear homosexuality and others not? The answer might seem straightforward at first and it is easy to put blame on the stereotypical gender roles produced by what Judith Butler called hegemonic heterosexual matrix. However, it is important to understand homophobic psyche without any bias so that underlying roots of their fears could be revealed. I think it is essential to grasp their views in order to assuage their homophobic fears, if such thing is possible. Why homosexuality arouses such a strong response and hatred in some people? What are they truly afraid of? This annotated bibliography aims to explore the explanatory frameworks for homophobic people’s reactions. It is very difficult to understand why some people hate gays to the extent that they wish them dead or even attempt to kill them. I would like to dig the deeper causes of their homophobic fears. Furthermor e, I also hope to find out if there is a gender differentiation with regard to homophobia and whether males are more prone to homophobia than females, and whether lesbianism is more acceptable than its male counterpart. This research also aims to examine the possible links between homosexuality and sexuality of homophobic people. I would like to know if their fears are related with their own sexuality and if it is linked with their own oedipal struggles. Adams, Henry A., Lester W. Wright and Bethany A. Lohr. â€Å"Is Homophobia Associated With Homosexual Arousal?† Journal of Abnormal Psychology 105, No. 3 (1996): 440-445. Henry Adams and his colleagues conduct a survey with the participation of a group of homophobic men and a group of non-homophobic men in order to investigate the role of homosexual arousal in homophobic people. They find a positive correlation and reveal that the group of homophobic men shows increased penile erection to male homosexual tapes. Their finding is consistent with the psychoanalytical theories which conceptualize homophobia as latent homosexuality. The article is very useful in a sense that it shows what homophobes are truly afraid of: their own homosexual tendencies. However, the research does not answer why they fear their own sexuality. Nevertheless, it is also not clear that why homophobes represses their homosexual tendencies while homosexuals don’t, it might be related with the gender matrix theory or with their deeper differences vis-a-vis the oedipal struggles. Bleich, David. â€Å"Homophobia and Sexism as Popular Values†. Feminist Teacher 4, no 2/3 (1989): 21-28 In his article, David Bleach argues that sexism is the oldest form of social domination and tries to prove Lerner's claim about the primordiality of sexism. He conducts a survey with the participation of 115 first -year students at Indiana University and examines their essays on homosexuality. He notes that almost %20 of the students (both men and women) gave utterly homophobic responses, including a passive participation in a gay-bashing incident, and they expressed their homophobic feelings under the cover of Christianity. Bleich also quotes the essays of his students who compared homosexuality with the apocalypse and approved that gays should be stoned or killed, or they just â€Å"don’t deserve to live†. Bleich also notes that there was one man in the class who is courageous enough to confess that every heterosexual young men in the class including

Chemistry in Daily Life Essay Example | Topics and Well Written Essays - 1250 words

Chemistry in Daily Life - Essay Example This world is made up of matter. We human beings are part of matter as we live in this world. Our body is made up of matter of different kinds. Matter is embedded in everything that contributes to protect our life - right from the food we have to the environment we live in. And, from what we eat to where we live, it is all related to chemistry. The human body thrives on organic compounds like proteins, nucleic acids, carbohydrates, vitamins, etc., and defends itself with enzymes such as catalase, reducing agents such as glutathione and cysteine, and we eat antioxidants such as vitamin C, E and polyphenol, etc.,) as our food to survive. Men in pre-historic age lived by using natural things / materials to a large extent. By the passage of time, man has now learnt to use natural resources to develop things for us as per his needs. Today, there is hardly any area in which Chemistry does not play a critical role in a man's daily life. Toiletries, cosmetic and beautifying products are some other items which are of use in our daily life. There are products like carbolic acids, toothpaste, mouth-fresheners, moisturizers, skin creams, face powders, deodorants, shampoos and soaps which sets off a day in our life. In all these products, lots of chemical ingredients are used. Carbolic acids are used as disinfectants to protect the bathroom and toilets from causing infections and keeping them clean. We start our day early morning by brushing our teeth. We use tooth paste to keep our teeth fresh, shiny and to protect them from decaying. We also use mouth fresheners (liquid) to keep bad breath - Halitosis in scientific term - at bay. Toothpaste includes water (H2O), Glycerol (CH2OH), Dibasic calcium phosphate (CaHPO4), Sodium N-lauroyl sarcosinate, Carrageenan, Fluorides, etc., and some toothpastes even contain salt in their ingredients. Isn't it amazing that there are so many chemical ingredients involved in a small tube of toothpaste! Cosmetic items like moisturizers, skin creams, face powders, deodorants, lipsticks, shampoos and soaps include numerous ingredients like water, emulsifiers, preservatives, thickener, color and fragrance components. A bathing soap may contain chemical additives like caustic soda, citric acid, sodium chloride, mineral oil, scent, etc. Similarly, a detergent soap and powder and dishwasher soap or powder may contain many chemical compositions. Chemistry and food As we enter the kitchen, the main object that stands out is the stove. Most of the kitchen in this modern world is furnished with gas stoves. A gas stove mainly runs on cooking gas containing butane, ethane and propane and may also include methyl or ethyl mercaptans. Though not substantially used of late, stoves running on fuel like kerosene and gasoline had been of much use in the yesteryears and are still in use in remote places where there is scarcity of cooking gas. What is essential to lead a healthy life is food. Every food that is cooked includes chemicals which further multiply into more chemicals due to the reaction while cooking. For instance, rice contains carbohydrates and when it is cooked, it undergoes many chemical reactions, multiplying the available chemical elements into numerous other chemical

The Victorian World and the Underworld of Economics Essay - 1

The Victorian World and the Underworld of Economics - Essay Example Marx predicted the immiseration of the working class and eventual collapse of capitalism but this did not happen. Instead, wages kept increasing during Victorian Age and the working hours shortened thus transforming proletariat into petty bourgeoisies (p. 170). Malthus went underworld due to arithmetical absurdity of his idea of ‘general glut’ while the utopians were deemed to be talking nonsense which was not â€Å"economics† (p. 177-178). Edgeworth (1845-1926) introduced the concept of quantities and applied mathematics to economics but his work was rejected as it ignored the human factor thus it went underworld. Bastiat on the other hand, added humor to economics and was a defender of free trade but still went underworld. Henry George (1839-1897) was a very popular economist in England and the U.S especially due to his book Progress and Poverty (1879) which indicated that the true cause of poverty and industrial depression was land rent (Heilbroner, 1999, p. 187). He argued that rent brought about not only hardships for capitalists but also workingmen hence was an injustice. He believed rent was a social extortion that led to speculation in land values hence economic depression or â€Å"paroxysms† (p. 187). The only solution to the problem of depression was a single massive tax on land equal to its rent. This would eliminate all other taxes hence raise wages and capital earnings. It would also â€Å"abolish poverty, lead to remunerative employment for all, purify government and afford free scope to human power† (p 187-188). He also advocated taking away land from owners even if it meant war as, â€Å"there was never a holier cause† (p.189). Though his work was a worthy successor to Adam Smith’s Wealth of Nations it went into underworld of economics due to lack of logic; industrial depression cannot be blamed on land speculation as evidence shows severe depressions do occur in countries where land values are not inflated. John Hobson was concerned

BUS599 - Integrative Project, Mod 4 SLP Essay Example | Topics and Well Written Essays - 1250 words

BUS599 - Integrative Project, Mod 4 SLP - Essay Example The formulation of the strategies that are implemented by Clipboard on the basis of CVP (Cost, Volume, Profit) analysis will also be discussed. In order to determine the revised strategy to be used in regards to the pricing of these three tablets, R & D allocations, and any product discontinuations for the different ranges of tablets in the company, a CVP analysis must be done. A CVP analysis is regarded as a tool that is chiefly used for planning purposes, in addition to making valuable decisions, and furthermore is considered to be a powerful instrument in devising future plans for the company as well as increasing the sale of the products of the company itself. One major advantage of this tool is that it enables the company to make the appropriate decisions as well as planning for developing the three products in the business market at the beginning of the initial year, in this case 2012 (The McGraw-Hill Companies, 2011). The strategy of CVP analysis is generally used for calculat ing the break-even point, as well as determining the prices for attaining substantial profits by increasing the sale of the products themselves (Cambridge Business Publishers, 2005). As such, with the assistance of CVP analysis, the company is required to formulate certain strategies and generate plans that will allow for the profitability and productivity to exceed in comparison to their competitors. Product X5 The X5 has been on the market for five years at the time of this projection and analysis; it is said to have reached its stage of maturity. It is for these reasons that once the product hit 77% market saturation, it was determined to discontinue the product itself, as the only sales that would be generated would be for those who were buying replacement products; each year leading up to discontinuation showed a lowering in price in order to increase sales of the product itself. The results of this and the price points used are shown in a graph below. Year 2012 2013 2014 2015 Price 285 280 260 Discontinued Year 2012 2013 2014 2015 Installed Base 1,917,729 3,395,970 5,430,339 7,035,000 Remaining Customers 5,117,271 3,639,030 1,604,661 0 Market Saturation 27% 48% 77% 100% First Time Customers 1,478,241 2,034,369 1,604,661 0 Repeat sales 169,352 297,701 473,236 0 Total Sales 1,647,592 2,332,070 2,077,898 0 Product X6 The X6 has been on the market for a period of five years, and the decision to discontinue it for 2016 was made due to market saturation. In each year leading up to this, the price point was decreased in order to increase sales. At the end of the simulation, it was seen that customers pay about the same price for these products as they are for similar competing products, showing that prices and projections are well within adequate ranges. Year 2012 2013 2014 2015 Price 430 425 405 395 (X6) Year 2012 2013 2014 2015 Installed Base 1,066,018 2,238,333 4,209,188 6,550,000 Remaining Customers 5,483,982 4,311,667 2,340,812 0 Market Saturati

Extended Service Encounter Reflective Journal Essay

Extended Service Encounter Reflective Journal - Essay Example The term ‘service encounter’ refers to ‘the contact situation between service customer and service firm when the service is being created’ (Se? Ler, 2009, p. 4), and as such is ‘one of the most central and controversial concepts in the service marketing literature’ (Grillmair, 2008, p. 4). The service encounter is important because customer perception is created by their most vivid impression of the service that takes place during the service encounter. There are three types of service encounters: episodic, consisting of a single occurrence producing a single revenue stream for the business, and a defined service duration; extended, which consists of an episodic service encounter but allowing for multiple service types; and continuous, which consists of multiple occurrences with multiple revenue streams, with an undefined service duration, multiple episodic or extended service encounters, and a relational exchange focus (Hume & McColl-Kennedy, 1 998). In this discussion, the aim is to create a diary of service encounters in the course of an extended service encounter. ... ement product requiring intimate participation of the customer in the process); (2) the pleasantness or unpleasantness which the customer felt for the duration of the service encounter; and (3) the lasting impression derived by the customer from the encounter. While it is true that all of us react to service encounters, not all of us react in the same way because of differences in cultural backgrounds, psychological make-up, and personal circumstances that make each of us unique (Grillmair, 2008). Therefore for the purpose of this study, there will be no better subject than this writer, to describe the feelings and impressions garnered during the exercise. I shall provide a service encounter journal of an experience I myself had undertaken, describing actions, thoughts and feelings that shaped the service encounter. Thereafter, the journal entries shall be analysed on a per-event basis, to break down the service encounter experience and later integrate them into a holistic account of what it takes for a customer to be satisfied. 2. The Service Provider Days Hotel is a popular chain of hotels that has established a global presence. Noted for its ‘affordable luxury’ and ‘ambience of carefully cultured elegance,’ the hotel is pleasantly appointed, unpretentiously four-star, and makes one feel at home with a modest kind of comfort. This local subsidiary is a take-off from its parent company, Days Inn of America, but it has evolved into an establishment that embodies both the warm hospitality of the locality and the service quality for which the brand is known. The company slogan is: â€Å"We make your day.† This is apparently a witty use of the word ‘day’ which comprises the hotel’s brand, while at the same time conveying in a simple and straightforward manner

Marketing Mix for U.S.A car market Chery Cars China Essay - 2

Marketing Mix for U.S.A car market Chery Cars China - Essay Example The analysis also recommended that Chery cars will have to adopt for a geocentric strategy as well as adaptive marketing mix while launching its brands in the US market. Chery has become seventh largest manufacturer of automobiles in China (Chery, 2014b). The corporation owned by the Chinese government and product portfolio includes passenger cars, minivans and SUVs (Chery, 2014a). The firm’s headquarter is in Anhui and is partnered with Qoros, since 2007. The automobile sector in USA is dominated by established vehicle manufacturers such as Ford, General Motors and Chrysler. Tough road conditions as well as high frequency of long travel among US customers have increased the demand for SUVs, MUVs and other large space vehicles. The USA car market sales were estimated at 15.6 million vehicles in 2013, a 7.6 percent growth over last year (Reuters, 2014). A pie-chart below will show the market share of top car brands in USA. Marketing mix can be described as tactics or actions used by a firm for promoting its product or brand in the market (Economic Times, 2014). The car manufacturer will have to opt for effective marketing mix strategies. A standarized marketing mix involves using similar branding and marketing approaches and selling similar products worldwide. However, adapted marleting mix is adjustments of marketing and selling strategies in different target markets with the objective of larger ROI and market sharee (Williams and Cutis, 2012). While the compnay has been following a majorly standarized approach in its home market as well as develoiped nations, Chery cars will be opting for both standarized and adapted marketing mix for USA market. The passenger cars are sold under the brand name Chery Marque and commercial vehicles are sold under the brand name Karry. At present, the company is not planning on changing the core product. Thus, a global localization strategy will be followed with the

Wireless videophones Essay Example for Free

Wireless videophones Essay Wireless videophones and high-speed Internet access are a reality with the worlds first Third Generation mobile serviced, which were launched on October 1st 2001 by NTT DoCoMo in Tokyo, Japan. These has symbolized that human had enter a new era in mobile network technology. Facing with the ever advancing technologies, mobile network had integrated deep into our daily life style, cater for the needs to interact between friends and business organizations in a more effective, efficient and convenient way. At this moment, as we are discussing, there is a lot of network companies busily preparing for 3G or the Third Generation in mobile telephone devices. The precursors to this technology had began and entered the markets in year 2001 and 3G itself is due to have proliferated in the earnest by 2005. Singapore Telco, Singtel had announced a trail on the 3G network within CBD area at the last quarter of 2003. If 3G delivers what the developers promise, by 2004 we can look at broadband speeds via our mobile phones, plus a variety of new generation mobile devices that combine PC, PDA, camera, you name it, functionality. With 3G, data speeds will reach upwards of 2 Megabits per second (Mbps), which will give us high speed Web access and superlative quality video access via our trusty mobile communication devices. 3G also promises roaming capability throughout Europe, Asia and North America. 3G devices will deliver all that GPRS (General Packet Radio Services) can do, except a whole lot faster. Just imagine, how about catching up with that important client who never has time for a face to face meeting when hes in a taxi on his way to an airport at the other side of the globe? Consider watching your favourite television programmes on the MRT on your way home from work. How about consider connecting to your network, downloading files, transferring data, zipping off an email? With transfer speeds of more than 2 Mbps, tasks like these can be completed within seconds. Nokias concept team, for example, are currently considering four different categories for their 3G terminals: Â  Communicators These would be business tools, allowing users to quickly and efficiently log onto their networks, transfer information, wrote emails and synchronise information with conventional PC devices. Media phones These would perhaps give access to Internet services and include Personal Information Management, audio and data functions. Â  Imaging phones Sending of photos and video clips to our friends on the other side of the world within seconds. Â  Entertainment phones How about playing a game with friend at the other side of the globe. Or sending your distributor teams a video clip of your new office? To introduce, switch or implement a new technology can never be an easy task. It involved a lot of technology know how, equipments and researches. The bottom line is, a huge sum of money will be required. Take for example, other than GPRS technology, some other technology will be required to kick off the 3G network system. One of them is WCDMA, or Wideband Code Division Multiple Access, a wideband radio technique providing high data rates, and EDGE, or Enhanced Data rates for Global Evolution, a high-speed modulation technique that triples the capacity of GPRS. The various networks have spent a lot of money on this technology and will spend even more before the services are launched. In UK mobile networks have paid (22 billion just to use the required radio spectrum. According to Gartnet Dataquests survey in May 2002, Singapore will spend an estimate of US$19. 9 million in 2003 and US$102. 9 million in 2004 on the WCDMA infrastructure alone. That is not all, according to reports from Europe and Japan, which had started the 3G networking, had been under a lot of criticize. Most of their problems were mainly from the handsets and the network integration. Those countries in the preparation for the 3G launch had been very cautious on the setup. Europe and Japan experience will serve as a guidance for their future operation. Introduction. 3G wireless networks are capable of transferring data at high speeds of up to 384Kbps. Average speeds for 3G network will range between 64Kbps and 384Kbps, quite a jump when compared to common wireless data speeds in the U. S that are often slower than a 14. 4Kb modem. 3G is considered high speed or broadband mobile Internet access, and as time to come, 3G networks are expected to reach speeds of more than 2Mbps. In order to know the evolution of 3G, it might be interesting to get an idea on the history on the revolution of mobile networking . History of Mobile Networking System First Generation (1G). The first generation of mobile cellular telecommunications system appeared in the 1980s. The first generation was not the beginning of mobile communication, as there were several mobile radio networks in existence before then, but they are not cellular systems. The capacity of those early networks was much lower than that of mobile networks. And the support for mobility was weak. In mobile cellular networks the coverage area is divided into small cells, and thus the same frequencies can be used several times in the network without disturbing interference. This increase the system capacity. The first generation used analog transmission techniques for traffic, which was almost entirely voice. There was no dominant standard but several competing ones. The most successful standards were Nordic(TACS), and Advanced Mobile Phone Service (AMPS). Note that although the world is now busy moving into 3G networks, these first-generation networks, and many existing networks are growing. First Generation networks ( Extract from Introduction To 3G Mobile Communication) System Countries TACS/ETACS Austria, Azerbaijan, Bahrain, China, Hong Kong, Ireland, Italy, Japan, Kuwait, Macao, Malaysia, Malta, Philippines. Singapore, Spain, Sri Lanka, UAE, UK AMPS Argentina, Australia, Bangladesh, Brazil, Brunei, Burma, Cambodia, Canada, China, Georgia, Guam, Hong Kong, Indonesia, Kazakhstan, Malaysia, Mexico, Mongolia, Nauru, New Zealand, Pakistan, Papua New Guinea, Philippines, Russia, Singapore, South Korea, Sri Lanka, Tajikistan, Taiwan, Thailand, Turkmenistan, USA, Vietnam, Western Samoa Second Generation (2G), 2G evolve in the year 1991, in Finland. Second generation mobile network system use digital radio transmission. Thus the boundary line between first and second generation systems is obvious: it is the analog/digital split. The second generation networks have much higher capacity than the first generation systems. One frequency channel is simultaneously divided among several users (either by code or time division). Hierarchical cell structures- in which the service area is covered by macro and picocells enhance the system capacity even further. There are four main standards for second-generation systems,: Global System for Mobile ( GSM ) communications and its derivatives, Digital AMPS (D-AMPS), Code Division Multiple Access (CDMA {IS-95}) and Personal Digital Cellular (PDC) GSM uses the 900-MHz band is by far the most successful and widely used 2G system. PDC was eventually adopted by Japan. Generation 2. 5 (2. 5G), 2. 5G is a designation that broadly includes all advanced upgrades for the second generation networks. These upgrades may in fact sometimes provide almost same capabilities as the planned 3G systems. The boundary line between 2G and 2. 5G is a hazy one. It is difficult to say when a 2G becomes a 2. 5G system in a technical sense. When the wireless industry realized that it was going to be costly and technologically challenging to upgrade to 3G networks, 2. 5G emerged as an interim stage. These networks transfer data at speeds of up to 114Kbps, which is faster than traditional digital (2G) network. They are always on. A phone with 2. 5G services can alternate between using nets, sending or receiving test messages, and making calls without losing its connection to the Internet and email. Analysis of 3G Technology In the old days, when all phones were fixed rather than mobile, making a call involved establishing a direct electrical connection between your handset and the one you were calling. The same happens with 2G and 2. 5G networks, but instead of setting up a dedicated circuit, a small portion of the airwaves are reserved for your call. This is a really bad way of dividing up the available airwaves because it means that the spaces and pauses in speech get the same priority as the words. 3G networks change all this. Instead of reserving airspace each conversation is chopped up into packets, each one of which is labelled with a code denoting which dialogue it is from. The wireless literate generation of today (aged 12 35) provides a snapshot of tomorrows society and its drivers. The new generation is creating new usage patterns in favour of messaging and visual content. For them, messaging e. g SMS text messaging is the most natural way of personal communication. Instant communication is about being able to create and consume content (greetings, notes, snapshots/ postcards, moving pictures, instant voicemail) on the fly, and about filling transit moments with meaningful experiences. The mobile phone has become a personal trusted device that is capable of life management and enrichment, thanks to higher data rates and evolutionary user interfaces that have increased the simplicity and usability of terminals. Traditionally the major service has been voice but there has been an evolutionary step in 3G from Short Messaging Service (SMS) to 3GPP defined Multimedia Messaging, incorporating digital images and video clips with text or voice annotations. Industry analysts estimate that vendors are currently allocating from $200 billion in research and development resources to specify, design and manufacture infrastructure for evolving 3G networks. Of the 3G licenses currently awarded, more than 90 percent of those operators have specified WCDMA as their core 3G technology. Observers point out that, given this expected dominance of WCDMA as the 3G standard, this technology will undoubtedly receive the majority of RD funding and will yield the earliest, most extensive and most reliable product availability. What is WCDMA? WCDMA Wideband Code Division Multiplex Access (WCDMA) is the radio frequency technology indicated for all UMTS (Universal Mobile Telecommunication Services) networks, and WCDMA is widely expected to be the dominant technology for 3G networks worldwide. WCDMA supports high capacity, multiple simultaneous services and bit-rate performance of up to 2Mbit/s. But as a wideband (5 MHz channels) technology, WCDMA presents deployment challenges when implemented on narrow frequency allocations. When evaluating WCDMA infrastructure, operators should consider system solutions that provide well-established Third Generation Partnership Project (3GPP)-compatibility and that the resource allocation capabilities follow UMTS traffic class guidelines and Quality of Service attributes, allowing operators to optimize service differentiation. Modular designs allow these solutions to scale quickly to meet escalating network traffic demands. These same design advantages will allow these WCDMA solutions to be adapted to meet the demand for location-based services, personalized messaging and packet data traffic volumes that will define the coming wireless IP networks. These advanced WCDMA systems will also support seamless integration with GSM networks. 3G Concepts And Technology for Business 3G will be primarily driven by services and applications, not technology, although technologies such as Java, WAP, Bluetooth, SynchML and IPv6 have enabled third party application developments to meet users end-to-end service needs and expectations. The Mobile Internet will bring an explosion in the number of new applications a 3G hypermarket of services creating new marketing and revenue channels. Few business leaders are likely to turn down an opportunity to get an extra 10% of productivity from their mobile workforces, especially if it only costs a fraction of the reward. Third-generation (3G) wireless networks could facilitate this kind of return on investment (ROI) by extending desktop business-application, database, and intranet access into the mobile environment. 3G is an improvement over current networks, which deliver data and voice at no more than double the speed of dialup modems. The 3G infrastructure will eventually be able to transmit text, voice, video, and multimedia to a mobile handset with an always-on connection that is five times faster than a dialup modem. Initially, data-transfer rates may only equal todays dialup modem speeds, but that is still fast enough to make wireless service attractive to businesses seeking efficiency gains. Japans NTT DoCoMo turned on the worlds first 3G network in October 2001. Other mobile operators are conducting 3G trials in the United States and Europe, with plans to go live this year. The challenges include the complexity and costs of upgrading carrier networks and telephone handsets to handle 3G multimedia transmissions. Companies that adopt 3G networking for their mobile workforces within the next two years should expect limited coverage areas and the typical problems associated with any emerging technology. IDC recommends that company executives seeking 3G wireless connectivity should decide exactly why they want the service and pinpoint the efficiency points they need in order to recoup their investment costs in less than two years. Early adopters should measure the specific benefits of connecting mobile employees-reduced paperwork, faster collection of customer data, higher accuracy-and know which group of mobile employees will get the service first and why. In Europe, if an operator does not move fast into wireless data (3G) then the market will start to move without it threatening disintermediation for the laggards. At such, licences of the wideband connection, which carry new content-rich data and video-streaming services, cost up to US$10 billion in Italy and $45 billion in Germany respectively. (Source : Global Telecoms Business magazine). In both Japan and Korea, there is also a significant raise in the subscription in 3G mobile usage, stimulating the economic movement in the countries. In what ways can 3G networks be applied ? Application and Advantages, Multimedia Messaging Multimedia Messaging Service, or MMS, is a messaging service for the mobile environment standardized by the WAP Forum and 3GPP. For consumers, MMS is very similar to Short Message Service (SMS): it provides automatic, immediate delivery of user-created content sent primarily from phone to phone. MMS also provides support for email addressing, so messages can be sent to email. In addition to text, an MMS message sent to or from the Nokia 6650 phone can contain still images, voice or audio clips, and video. An MMS message is a multimedia presentation in one entity; it is not a text file with attachments. MMS delivers a location independent, total communication experience and is a simple, logical extension of SMS, also providing a similarly solid and reliable platform on which the operator can build additional services and increase service differentiation. Rich Call Rich call is an audio conversation supported by concurrent access to an image or data and allows users to not only listen to what I say but also see what I mean. Multiple simultaneous media types such as messaging, voice and video games can be started and ended independently but without the need to obtain the information first and then call back. Mobile Internet Mobile Internet is not just todays internet accessed from a mobile device (although it will of course still be possible,) but instead applications will provide users with personalised, context dependent and interworking applications. The scope of these services will cover areas such as information, entertainment, travel and personal information management. Many will be wholly or partly sponsored by advertisers, be location aware and have mCommerce integration. Multimedia streaming and downloading In 3G, enhanced bandwidth capabilities and advanced terminals enable video and audio, either real time or near real time or download. Eg, two way video conferencing with audio, video streaming. Streaming Media Services Audio streaming (eg MP3) is seen as the first widespread mainstream service to generate revenue through increased data traffic, attracting well off, music consuming and impatient twenty to thirty something generation consumers to subscribe to higher Quality of Service access. Although these services are available, to some extent, through 2. 5G terminals and networks, the bandwidth vs capacity evolution suggests that the real enabler for mass market service is WCDMA radio access. Streaming alleviates the need for a large memory resource in the terminal since only a small sample of the video or music data resides there at any one time. Copyright is also less of an issue because at no time is the entire data stored in the device. Entertainment There are two types of entertainment passive and interactive (games and media ie TV. ) Users will be able to connect to online multi platform gaming experiences or download, try out and purchase games. Handsets will allow inter operability though WAP, GPRS, Java and Symbian OS, making play possible across handset manufacturers. 3G Problems and Disadvantages, As we have mentioned earlier on, 3G is not flawless. Japan NTT was hit with the lack of delicated applications written for broadband speeds of 384 Kbps and handsets were designed for voice-centric application. Many people had to carry 2 handsets to ensure national coverage. Handset Problems, all the extra tasks will put something of a burden on the handset. At the moment screens on phones are small, they are difficult to type or get data into and they typically only work with one mobile phone technology.